One, two, three, the most important age deserves more.

Resheet is an organization that promotes early childhood (from birth to age 3), a crucial period for the development of toddlers' emotional and cognitive foundations. The organization develops applied knowledge, promotes policy, and sets high national standards. Among other things, Resheet develops practical and innovative interventions to promote the care and education of toddlers, which it disseminates to authorities, organizations, government ministries, public and home care frameworks, and teams specializing in early childhood.

The Resheet team (supported by the Yad Hanadiv Philanthropy Foundation) approached us to develop the organization's brand identity. Our process began with research and learning the ‘branding codes’ of similar organizations worldwide, refining the official brand descriptor, and developing a brand concept.

Our main challenges were to create a conversation about early childhood without using generic elements (for example, without using pictures of toddlers) and to create a brand identity that would be relevant to caregivers and education teams, while creating a perception of an official organization that takes responsibility and is supported by systemic and leading organizations in the field.

Given that the organization develops and promotes early childhood, the brand concept is based on familiar developmental toys/games. The logo acts like a kids' tower of shapes, with each shape having a meaning related to the project (e.g., a road, a book, a sun). The main tower of shapes refers to the shape of a shield that protects toddlers, and also to the fact that a shield characterizes the brand identity of official, national, or representative organizations. Each Resheet initiative will have its own logo, with a unique shape added to the main tower of shapes. The color palette combines childhood colors with those that convey a more professional, representative perspective, and the graphic language is based on the tower shapes.

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Team
Strategic reserch: Hila ozer
Design: Hagai Popper, theppl

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Client

Resheet

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A tower of shapes (Stacking Toy) is one of the first and most important games for toddlers. The Resheet logo acts like a tower of shapes that grows and changes. Each shape in the tower symbolizes a different value the organization brings to toddlers, and each Resheet initiative receives its own logo and unique shape added to the main tower.

A tower of shapes (Stacking Toy) is one of the first and most important games for toddlers. The Resheet logo acts like a tower of shapes that grows and changes. Each shape in the tower symbolizes a different value the organization brings to toddlers, and each Resheet initiative receives its own logo and unique shape added to the main tower.

A tower of shapes (Stacking Toy) is one of the first and most important games for toddlers. The Resheet logo acts like a tower of shapes that grows and changes. Each shape in the tower symbolizes a different value the organization brings to toddlers, and each Resheet initiative receives its own logo and unique shape added to the main tower.

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